"Brand" – what it is, what it isn’t and how to manage one.
29 Apr 2008
James Cook Chancellor Hotel
James Cook Chancellor Hotel
A presentation by Victoria Forrest, Marketing Manager, Department of Labour, which also touched on brand "you" – what defines your brand?
Victora Forrest's presentation covered the importance of a brand, how it can be used to define the business it belongs to, and how the public perceives a brand. Victoria also discussed with PACE members the importance of developing their own personal, brand.